Sustainability has actually become one of the major priorities for companies due to consumer demands. More about this below.
While billboards and television commercials are still in use and remain effective marketing tools, the past couple of years have actually seen the development of new marketing formats that drive traffic and encourage sales much better than anything else available. Social media marketing is thought about one of the top consumer trends at present, and for good reasons. The large bulk of customers invest more time on social media today than at any point in the past thanks to how ingenious and entertaining these platforms have become. Companies realised that they could capitalise on this success by promoting their services and products on spaces where customers spend hours on end simply scrolling. You are now more likely to see advertisements and marketing campaigns most relevant to you in a subtle way. For example, short videos or disappearing images have become efficient marketing tools, something that the US shareholder of Philip Morris will understand.
Today, most companies from across markets and industries are making an effort to support the environment and promote environment-friendly practices in different ways. This came as a result of continued consumer demands and pressures in an attempt to drive a favourable force of change in business. This has now turned into among the biggest consumer trends as most people do their due diligence before buying an item or working with a business. Consumers will put in the time to examine the environmental impact of companies they consider purchasing from and make a buying choice depending on their findings. This technique gave more prominence to local companies that have regional suppliers and less environmentally-taxing supply chains. The shop local pattern has become one of the key consumer trends that intend to support regional businesses while likewise supporting the environment. This is something that the activist investor of Pernod Ricard is likely aware of.
Digital options were once exclusively preferred by more youthful consumers who matured with tech and appreciate the convenience aspect it offers. As we have actually become more connected and knowledgeable about online offerings, more demographics are now drawn to digital options as they realise the many benefits they stand to unlock. This is why businesses today invest considerable amounts in enhancing their online presence and digital offerings. In fact, enhancing the customer experience has turned into one of the most important consumer trends in numerous areas, especially the e-commerce sector. Consumers now enjoy a wide range of digital here alternatives and functions that make their shopping experience a lot more enjoyable. From including helpful filters that can be applied to only get the most pertinent results to the addition of digital payment options, e-commerce companies have actually given consumers every reason to go shopping on their platforms. This is something that the activist stockholder of Reckitt will know.